This notion has become commonplace, and who hasn't heard the acronym "CRM"? But do you really know what it is?
Here are 5 good reasons which, I hope, will let you consider an Odoo CRM project tailored to your company's context.
Get a complete view of your customers
To contact your customers you use the communication channels at your disposal: phone, letters, emails, social networks, company networks and no doubt a few I'm forgetting. Your customers do the same, yes they do, it's called multichannel communication.
The challenge is to bring all this information together in one place and compile it on a single customer record. That way you will identify the customer perfectly and quickly, know their history and needs, and sometimes even anticipate those needs ;).
Yes, but where? In a user-friendly CRM, Odoo of course!
Satisfy your customers
Your customer is now perfectly identified, you understand them and you can meet their expectations, so that goal is achieved.
Odoo offers complementary applications such as email marketing, contacts, etc. to set up and track marketing and sales actions. Sending mass emails or inviting customers to an event becomes easy. You don't "spray" every customer in your database: you predefine filters to target part of your customer base. You offer them a high level of personalization and generate satisfaction to build loyalty.
Yes, but how? With an effective CRM, Odoo of course!
Your team's productivity, faster exchanges
Exchanges with customers and prospects are centralized, and Odoo's CRM saves you time.
For example, your salespeople can manage their portfolio of deals, their calendar, their sales pipeline…
Odoo's chatter is a central point of the CRM because it also lets you automate certain tasks. It is a true workflow through which sales reps, sales and accounting collaborate and focus on high-value tasks. At the same time, management has access to dashboards for a global, strategic view of the business.
If a team member leaves to give their career a new boost, the data stays in the CRM and no information is lost.
Yes, but where? With a CRM that "chats", Odoo of course!
Adapt the way you work to digital transformation
Trends in your industry are changing fast.
If you want to stay in the race and keep performing, the shift to digital transformation is unavoidable.
Fed up with Excel files scattered across your salespeople's PCs? With the weekly order book used to supply your store? With applications that talk to each other poorly?
For the transition to go well, equip yourself with the right tool.
Odoo's CRM application, easy to pick up with Auguria's support, will change your life.
Your company culture will evolve smoothly while staying in line with the 21st century.
Have a modular, customized solution
I'll say just one thing: Odoo, Odoo and Odoo, it's for yoooou.
And yes, this modular, customized solution is ideal for your SME.
The first building block, the CRM of course! After that, you see, that's one of the advantages of the Odoo solution.
Adapting Odoo's CRM to your company's specific challenges is what Auguria does. It's à la carte!
In short: greater efficiency, 360° customer knowledge, faster productivity, a team that collaborates… and Auguria takes care of implementing the software, not forgetting to train your users.
Want to know more? Contact us and remember, it's the first step that counts.