With over 30 years of expertise, the FITNESS PARK Group is the French leader in fitness. Present nationally and internationally, FITNESS PARK Group has more than 1,000 employees, 250 clubs in France and abroad, and more than 700,000 members. Growing fast, the franchise opens more than 50 clubs per year.
Won over by the simplicity and user-friendliness of the Odoo Suite, the FITNESS PARK leadership team called on AUGURIA to support the implementation of the CRM, Project and electronic signature modules. Increasing sales efficiency and improving the management of construction projects for new clubs are the two main objectives that led the French fitness leader to adopt Odoo with AUGURIA's help.
"Implementing a customer relationship management solution is part of the company's strategy," explains Siham Heragua, Chief Information Officer of the FITNESS PARK Group. " With this tool, we want to increase our revenue and productivity, improve customer satisfaction, and win new customers."
The Project module will also be a major asset for managing the construction of new clubs, which requires a considerable number of actions. "Being able to anticipate and manage workload is essential to make employees' daily work easier. We had reached the limits of using Excel files, with a lack of collaboration and readability in particular," explains Siham Heragua.