“What is your profession?”
At Auguria, we often respond with the same smile: we help SMEs/ETIs stop managing their business like a police investigation, where everyone holds a piece of the truth… in a different tool.
Because before Odoo, many companies experience a very particular form of disorganization:
- the one where everyone works, where customers are served, where the company moves forward…
- but where, strangely,no one is really sure what is happening.
And that’s where our job begins.
Before Odoo: when the company runs… but in “competitive patchwork” mode
You might know this scenario:
A CRM “for leads”
A sales tool “for quotes”
An Excel file “because it’s easier”
A stock “managed in the head”
A production “driven by instinct”
An accounting “that catches up later”
An eCommerce “in its parallel universe”
And in the middle?The great conductor :
Excel, which didn’t ask for anything, but ends up saying:
“Well… I’m going to pretend to be an ERP.”
Result: the company is functioning, yes.
But it functions like an old house full of extension cords: it lights up… until the day you plug in the kettle.
The real problem: it’s not the work… it’s the fragmentation.
Without a central system, the organization becomes a team sport… without a common field.
You always find the same symptoms:
1) The “versions” of the truth
“The number is good.”
“No, it’s that one.”
“Wait, I have another version.”
“Are you talking about the final file… or the final-final?”
At this point, your company has several contradictory pieces of information.
And that’s rarely a good sign, unless you’re writing a Netflix series.
1) Le stock “théorique”
The theoretical stock is a fictional character: it’s often mentioned, but rarely encountered.
And when the salesperson says “yes, we can deliver,” the workshop responds:
“Yes… if we find the parts.”
3) Production depends on Michel
Every company has a Michel.
Michel knows the priorities, the subtleties, the exceptions, and the “little arrangements that work.”
As long as Michel is there, everything runs smoothly.
When Michel goes on vacation, production discovers a new philosophy: improvisation.
4) The margin like Houdini
The margin doesn’t disappear: it hides.
In unlinked transports, forgotten subcontracting, poorly consolidated workshop times, unvalued returns…
And it sometimes reappears… but in the negative.
So, “What is your profession?” At Auguria, it’s about restoring useful order.
Our job is not “installing Odoo.”
Our job is toaddress a very concrete customer need. :
👉 “We want to grow, but we spend our time patching things up.”
👉 “We want to manage, but we discover the reality at the end of the month.”
👉 “We want to industrialize, but everything depends on 2 people.”
👉 “We want to sell more, but we are afraid of stock and deadlines.”
And for that, we implementOdooasthe backbone: a unique system that connects the flows end to end.
Specifically, we centralize in Odoo everything that runs the business:
- CRM
- Sales / Purchases
- Inventory
- Production
- Accounting
- Projects
- eCommerce
- etc.
What it changes (it makes everyone breathe easier)
When the company is centralized, something quite magical happens:
teams stop “working on the tool” and return to their true profession.
Salespeople sell without hesitation.
Purchasing anticipates instead of running.
Inventory becomes reliable (yes, it’s possible).
Production is planned without telepathy.
Accounting stops playing “who did what.”
The manager leads before problems become urgent.
We go from:
“We manage.”
to:
“We have it under control.”
Our way of doing things: lean, pragmatic, flow-oriented
At Auguria, we have a principle:an ERP that is not adopted becomes a piece of furniture. An expensive piece of furniture.
So we move forward differently:
We start from thebusiness flows(not from the module menu)
We quickly delivervisible gains(otherwise, Excel takes over)
We ensure data reliability (otherwise, KPIs are abstract art)
We set usefulindicators(not “museum” dashboards)
The goal: for it to work in real life, not just in demo.
The ultimate test: “can we answer simply?”
Without Odoo, many questions become complicated:
Where is this order?
What do we need to buy to produce?
What is our actual available stock?
What is the actual cost price?
Can we deliver on Monday?
What is our margin per product / client / channel?
Our job is to ensure that these questions have an answer:simple, reliable, immediate.
And you?
If you had to answer honestly to “What is your job?”, today it’s more aboutmanagingyour activity, or ratherreconciling tools ?
And above all: what is the most telling symptom in your case?
The “theoretical” stock? The margins playing hide and seek? Michel's dependent production? 😄
AtAuguria, we love the future…
but we prefer when it doesn't depend on a file named final_v12_ok_definitif.xlsx.