In a world where instant communication has become paramount, SMS remains one of the most direct and effective ways to reach your customers. With Odoo, sending SMS has never been so simple and cost-effective, notably thanks to the IAP (In-App Purchase) integration for sending SMS directly from your ERP.
1. An unbeatable read rate
SMS has a read rate of nearly 98%, and most messages are read within three minutes of being received. Compared with other communication channels such as email, SMS is clearly a formidably effective way to get information across quickly.
2. Built directly into your processes
With Odoo, sending an SMS is not limited to a one-off message: it is built directly into your business processes. You can automate SMS sending to:
- Let your customers know an order has shipped.
- Send appointment reminders or important notifications.
- Run personalized marketing campaigns at scale.
And all of this without leaving your Odoo work environment! This considerably reduces the risk of errors and makes your communications smoother.
3. A controlled and transparent cost
Contrary to what you might think, sending SMS with Odoo won't break the bank. An SMS sent through the IAP SMS service costs on average €0.0493 in France. No surprises when the invoice arrives: you pay exactly what you use, at a competitive rate.
What's more, IAP credits are easy to manage and can be topped up directly from Odoo. No more headaches with complex subscriptions: you keep a close eye on your spending.
4. Easy personalization and segmentation
Odoo lets you send personalized SMS to your customers. Whether you want to tailor your messages to their name, buying habits or order history, everything is possible with contact segmentation. A personalized message is far more likely to be read and acted on by your customers.
5. Ease of use
Sending SMS from Odoo is designed to be simple and accessible. You don't need to be a technology expert to create an effective SMS campaign. In a few clicks, you can reach your contacts with the right message at the right time.
6. A multi-purpose tool
SMS is often associated with direct marketing, but its potential doesn't stop there. You can use it to:
- Inform your teams internally (alerts, meeting reminders).
- Pass urgent information to your partners.
- Handle automated communications tied to critical processes (such as order approval).
Conclusion: simplicity serving efficiency
Sending SMS with Odoo means choosing an integrated, fast, effective and economical solution. This service adapts to your needs, whether for simple notifications or for more elaborate marketing campaigns. And thanks to Odoo, you keep full control over your messages and your spending.