Le Trait d'Humour is a brand that lives fully: original collections, a strong graphic universe, varied products, a physical store, online sales, and resellers. And as often happens when activity accelerates, tools end up multiplying... until they become a hindrance.
The project's objective was clear: to replace several applications with one. Centralize data, streamline operations, and provide the team with a simple tool to manage daily. The choice was made for Odoo, to unify ERP, commercial management, inventory, accounting, the store, and e-commerce.
And above all:the project was completed in less than 2 months.
Why implement Odoo at Le Trait d'Humour?
Before the project, the company had to deal with a legacy ERP and a specifically developed e-commerce site, difficult to evolve and complicated to manage internally. The result: scattered information, double entries, possible discrepancies between actual stock and displayed stock, and a technical dependency that slowed down every improvement.
With Odoo, the goal became:
a single databaseproducts / inventory / customers / orders,
a consistent multi-channel management (web, store, resellers),
smoother processes(sales, shipping, invoicing, accounting),
and a platform ready to evolve (multi-sites, automations, SEO improvement).
What has been implemented: Odoo as a single application
1) Commercial management (B2C + B2B resellers)
Odoo allows managing sales to individuals and sales to resellers within the same system. Teams have a single reference and can track commercial activity without juggling multiple tools.
An important point for adoption: the implementation ofshort codesto speed up data entry and save time on a daily basis.
2) Inventory and logistics: headquarters + physical store
Le Trait d’Humour operates with multiple locations: the headquarters and the store. Odoo has been configured to manage this reality with a clear organization:inventory, movements, and operations are managed within the same tool, with a reliable and shared vision.
Objective: to avoid discrepancies and secure product availability, regardless of the sales channel.
3) Product management: structured catalog, categories, and variants
The catalog includes many references and variations. Odoo allows structuring products, managing categories (e-commerce site, back-office, point of sale), and framing the management of variants when necessary.
Result: a cleaner, more stable product base, and easier to maintain over time.
4) VAT and business specifics
The configuration has been designed to manage multiple VAT rates, particularly those related to food. This ensures correct billing and more reliable accounting, without manual processing.
5) Accounting and exchanges with the firm
The implementation integrates accounting logic: chart of accounts, journal configuration, and organization of exchanges. The goal is to have a complete sales chain: order → delivery → invoice → accounting, without re-entry.
Redesign of the Heula.fr site: an Odoo e-commerce finally manageable
The historical site relied on a specific development, difficult to evolve and complicated for teams to manage. The redesign under Odoo eCommerce has allowed the site to be placed at the center of the management system:
same product catalog,
same stock,
same customers,
same orders.
This changes everything: the site is no longer a separate tool, but a natural extension of the ERP.
Beyond the technical aspect, this redesign also addresses an important challenge:regaining the ability to improve the site(content, product sheets, navigation) and building a more favorable base for natural referencing.
A project completed in less than 2 months: speed, pragmatism, efficiency
The project was completed inless than 2 months, with a field-oriented approach: focusing on the essentials, securing flows, and delivering a stable base. The idea was not to "over-customize" from the start, but to build a robust foundation, used immediately, and then improve gradually.
This method allows for:
reducing the time to deployment,
promoting team adoption,
and maintaining a sustainable and scalable solution.
Evolution paths: growing the platform without complicating it
Once the foundation is in place, several evolution paths are naturally possible:
Multi-sites and multi-brands
Odoo allows the creation of multiple sites (by universe, by collection, by brand) while maintaining a single management base. This is a strategic avenue for developing the ecosystem around Le Trait d'Humour without multiplying tools.
Continuous improvement of SEO and content
The redesign provides a solid foundation. Then, improving SEO is built over time: enriching product sheets, optimizing categories, editorial content, internal linking, performance.
Logistics automation
As the business progresses, it is possible to go further in automating preparation and shipping: optimizing flows, reducing handling, improving customer experience.
Advanced management
With centralized data, the company can enhance its analyses: sales by collection, stock rotation, margins, e-commerce performance, purchasing forecasts.
Conclusion: a single application to sell, deliver, invoice... and evolve
By replacing multiple applications with a single platform, The Humor Trait gains in coherence and serenity. Odoo becomes the backbone: products, inventory, store, e-commerce site, resellers, billing, and accounting finally work together.
And above all, by being ledin less than 2 months, the project proves that it is possible to modernize an information system quickly, provided you have a pragmatic method: deliver a solid foundation, then evolve the solution step by step.