In a world where marketing is going digital at full speed, it is no longer enough to send a nice newsletter and hope sales will follow. The real challenge is to link every marketing action to its actual business impact.
And that is exactly what Odoo enables: native integration between marketing, sales, CRM, eCommerce and accounting, so you can manage your campaigns with concrete indicators. Here is how.
Omnichannel campaigns... that are traceable
Odoo offers several built-in marketing tools, which you can activate as needed:
- Email Marketing
- SMS Marketing
- Marketing Automation
- Social Marketing
- Push Notifications
- Events & Registrations
- Live Chat
- SEO & Blogging
Each channel is linked to business objects: CRM contacts, eCommerce carts, projects, leads, after-sales tickets...
Analyzing the full journey: from campaign to invoice
What sets Odoo apart is its ability to track a campaign end to end, with no break in the chain:
- A click on a campaign creates a lead in the CRM
→ It is automatically linked to the source campaign. - The lead becomes an opportunity
→ You measure conversion rates and handling time. - A quotation is issued, then confirmed as a sales order
→ You calculate the revenue generated per campaign. - The invoice is paid
→ You measure your actual customer acquisition cost (CAC).
eCommerce & multichannel funnels
Campaigns can trigger:
- discount coupons
- landing pages
- abandoned cart follow-up scenarios
- or post-purchase automations
Thanks to UTMs or Odoo's tracking rules, you follow purchases through to the final step.
Business KPIs, not just vanity metrics
Yes, Odoo gives you open, click and unsubscribe rates...
But above all, you can build your own business indicators:
- ROI per channel or per campaign
- Customer lifetime value by source (CLV)
- Average time between first contact and signature
- Conversion rate by segment or persona
And all of this in a single tool, connected to your marketing, sales and finance teams.
Continuous improvement & A/B testing
Every campaign can be tested (subject line, content, channel), and the results are compared automatically.
With marketing automation:
- you re-engage dormant leads
- you personalize messages
- you follow up intelligently after an interaction, a website visit or a purchase
All without manual effort or a multiplication of tools.
Data-driven marketing
What you gain:
- Marketing actions tied to real sales
- A complete view of the customer journey
- Decisions driven by measurable results, not gut feeling
Conclusion: what if your campaigns finally talked to the other departments?
With Odoo, marketing no longer lives in a silo. It becomes a traceable growth lever, analyzed in real time and built into the core of your information system.
Ready to turn your marketing campaigns into measured investments, rather than mere communication expenses?
Contact us for a demo or an audit of your marketing funnel.