La Chips Française, based at the heart of the Ferme de Coquerel in the town of Saint-Aubin, illustrates the perfect alliance of authenticity and innovation. By choosing Lady Claire potatoes, Global Gap certified for their unique character, the company makes a crisp that stands out for its purity and strong identity. With no artificial flavors, colorings or preservatives, La Chips Française offers a transparent, high-quality artisan product.
The first range developed, a crisp naturally salted with Fleur de Sel des 2 Caps, stands out for its low fat content and its difference from industrial products. Each potato is carefully selected, partially peeled to keep an attractive outline, and cut into thick slices before being fried using a slow cauldron-cooking method that ensures an incomparable crunch. From cultivation to bagging, the entire process proudly carries the "Made in France" label.
In its commitment to sustainability, the Ferme de Coquerel opened its own production workshop in 2020, making its vision of local field-to-package production a reality. To pursue this approach of excellence and efficiency, La Chips Française chose Auguria to implement Odoo, replacing QuickBooks, which was reaching end of life in France, with a robust, integrated solution. The Odoo modules successfully deployed include CRM, Sales, Purchase, Inventory and Accounting, placing La Chips Française at the forefront of technology without losing the essence of its artisan heritage.
With Auguria and Odoo, La Chips Française reinvents its internal processes to strengthen its operational excellence while preserving the values of authenticity and quality that made its reputation. It is a true celebration of French culinary tradition, powered by technological innovation.