Odoo has just crossed a threshold that is no longer just a “tech success”:its valuation reaches 8.6 billion euros, afteran increase of about 1 billion in a few months, following ashare purchase among shareholders. In15 months, the growth is+72%(compared to 5 billion euros in November 2024), and the companyaims for 10 billion euros by 2027.
In other words: we are no longer talking about “nice growth.” We are talking about a category change.
1) A revaluation… without a stock market, and that’s important
The reported increase is based on atransaction between shareholders: we are updating a “reference price” based on a private deal.
Et L’Echo (via la reprise) rappelle une nuance essentielle : comparer une valorisation de société non cotée à une capitalisation boursière doit se faire “avec des pincettes”, car l’une repose sur quelques transactions, l’autre sur un marché complet.
So yes: caution on comparisons “Odoo > X.”
But no: this is not an accounting detail. It’s asignal of confidencesent by investors who are willing to buy at this price level.
2) The perspective of “Belgium”: a symbol that speaks
To illustrate the size achieved, the press cautiously compares Odoo's valuation to the market capitalizations of listed Belgian players:
Proximus: 2.8 billion euros
Umicore: 4.7 billion euros
Syensqo: 8.4 billion euros
Even with all methodological reservations, one thing becomes hard to deny:Odoo is now seen as a heavyweight..
3) Why the ERP market is ready for a 'turnaround'.
As an integrator, we see it on the ground: demand has changed.
Companies want to:
deploy faster(and stop ERP projects that age before they are completed),
maintain control(over scalability, costs, usage),
unify(rather than stacking 12 tools that barely tolerate each other),
industrialize(without losing agility).
This is where Odoo comes in with a simple (and quite rare) proposition:an integrated, modular suite that expands at the pace of the business..
4) The strengths of Odoo that explain the acceleration.
4.1 A truly unified suite (and it changes everything).
In many information systems, the ERP has become a 'center of gravity' around which CRM, eCommerce, BI, ticketing, marketing... revolve, with connectors, duplicates, compromises.
Odoo reverses the logic:a foundation, then apps, then adaptations — with functional coherence and data that flows naturally.
Result: less stitching, fewer fragile interfaces, and often amore readable ROI..
4.2 A product velocity that is hard to catch up with.
Odoo's evolution cycles are fast. That doesn't mean 'without risk', but it means:the ability to iterate., to improve, to modernize, to follow the practices.
In a market where transformation is constant, speed becomes a strategic advantage.
4.3 A business model that aligns with the reality of SMEs/ETIs
Odoo remains accessible at entry, then scales up with the company.
It changes the dynamic: instead of a big bang ERP, we can doa gradual deployment, controlled, measurable.
4.4 A densifying ecosystem
An ERP only becomes 'dominant' if it relies on:
partners,
skills,
method,
the ability to handle complex projects.
The Odoo ecosystem is structuring very quickly — and this is evident in the volume and diversity of projects.
5) Our integrator conviction: Odoo can surpass the largest ERP players within 5 years
On le dit clairement : nous pensons qu’Odoo peut dépasser les plus gros acteurs ERP du marché d’ici cinq ans — pas forcément partout, pas sur tous les segments, mais en dynamique, en adoption, et en parts de marché sur les entreprises en transformation.
Why do we believe it?
Because the mid-market (SME/ETI) is gigantic and still in transition.
Because the logic of an 'integrated platform' is becoming dominant.
Because the requirement fortime-to-valuehas become non-negotiable.
Because Odoo ticks the modern boxes: modularity, integration, scalability.
And because on a daily basis, we see one thing: more and more decision-makers no longer ask'Can Odoo do it?'
They ask'Why would we do something heavier, longer, more expensive?'
6) Yes, Odoo has flaws. But the comparison often works in its favor.
Let's be honest:Odoo has its flaws.There are limits, questionable choices, irritants, and business cases that require serious framing. It’s an ERP: if someone sells you “zero friction,” they are mostly selling storytelling.
But the real question is not:“Is Odoo perfect?”
The real question is:“Which tool offers the best overall compromise?”
And when we compare:
functional consistency,
evolution capacity,
total cost (project + maintenance),
deployment speed,
flexibility…
… Odoo est très souvent meilleur que les alternatives pour une large partie du marché. Pas parce qu’il n’a pas de défauts, mais parce que ses défauts sont généralement plus “gérables”, et ses bénéfices plus structurants.
7) The point of caution: growth requires maturity.
This rise in power also creates expectations:
product quality and stability,
support structuring,
ecosystem support,
cybersecurity,
hyper-growth management.
The future leader is not the one who grows the fastest.
It is the one whogrows without distorting..
Conclusion
Odoo's valuation at8.6 billion euros,its growth of72% in 15 months,and its target of10 billion by 2027,show one thing:Odoo is no longer a “friendly challenger.”It is a player that is approaching the top tier.
As an integrator, we believe the next five years will be decisive.
Odoo has flaws, yes. But when we look at the market as it is — and especially as it is becoming —we understand why it could surpass the largest ERP players.